Last Updated: July 11, 2025
1. Introduction
Welcome to Rivelin Care Home. We are a dedicated elderly care home provider based in Cleethorpes, England, committed to delivering compassionate, professional, and personalised care in our care home.
At Rivelin Care Home, your privacy is paramount. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit our website, interact with our online forms, or communicate with us digitally. We are committed to safeguarding your information and ensuring full compliance with the General Data Protection Regulation (GDPR) (EU) 2016/679, and other relevant UK data protection laws.
For any questions regarding this policy or our data practices, please contact us using the details provided in Section 11.
2. What Information Do We Collect?
We collect information to understand your needs, provide our services, and improve your experience on our website. The types of information we collect include:
- Information You Provide Directly: When you interact with our website, such as filling out a contact form, requesting a brochure, subscribing to our newsletter, or making an inquiry, you may provide us with personal data, including:
- Contact Information: Your full name, email address, telephone number, and postal address.
- Inquiry Details: Any information you voluntarily share about your care needs or the needs of a loved one, including general health conditions, preferences, or specific circumstances relevant to your inquiry. Please note that while we strive to be helpful, we advise against sharing highly sensitive medical details in initial website forms.
- Information Collected Automatically (Website Usage Data): As you navigate our website, we may automatically collect certain information about your device and browsing actions. This data helps us understand how our website is used and how we can improve it. This includes:
- Technical Data: Your Internet Protocol (IP) address, browser type and version, operating system and platform, device type, and other technology on the devices you use to access this website.
- Usage Data: Information about how you use our website, including the pages you visit, the time spent on those pages, the dates and times of your visits, referral sources, and clickstream data.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect this information. Please refer to Section 8 (Cookies Policy) for more details.
3. How Do We Use Your Information?
We use the information we collect for various purposes, always ensuring we have a lawful basis for doing so under GDPR. These purposes include:
- To Respond to Your Inquiries: To communicate with you, respond to your questions, and provide the information or resources you have requested about our home care services. (Lawful Basis: Performance of a contract or legitimate interest in responding to inquiries).
- To Provide and Manage Care Services: If you become a client, your data will be used to assess your needs, develop personalised care plans, manage care delivery, and ensure the highest standards of service. (Lawful Basis: Performance of a contract, legal obligation, vital interests, or legitimate interest). Please note that detailed client-specific privacy notices will be provided upon engagement for care services.
- To Improve Our Website and Services: To analyse website traffic and user behaviour to enhance our website’s functionality, content, and user experience. (Lawful Basis: Legitimate interest in improving our services).
- For Marketing and Communications: To send you newsletters, updates, promotional materials, or information about our services that may be of interest to you, but only where you have provided explicit consent (where required) or where we have a legitimate interest to do so. (Lawful Basis: Consent or legitimate interest).
- For Security and Fraud Prevention: To protect our website, systems, and users from fraud, security breaches, or other malicious activities. (Lawful Basis: Legitimate interest in ensuring security).
- For Legal and Regulatory Compliance: To comply with our legal and regulatory obligations, including those set by the Care Quality Commission (CQC) and other relevant authorities. (Lawful Basis: Legal obligation).
4. How Do We Share Your Information?
We may share your personal data with third parties in the following circumstances:
- Service Providers: We may share your data with trusted third-party service providers who perform functions on our behalf, such as website hosting, analytics, IT support, and email marketing services. These providers are contractually bound to protect your data and only use it for the purposes for which we disclose it to them.
- Legal Requirements: We may disclose your information if required to do so by law, in response to a court order, or if we believe such action is necessary to comply with legal obligations, protect our rights or property, or ensure the safety of our users or the public.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or control of your personal data.
- With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.
5. Data Security
We are committed to ensuring the security of your personal data. We implement appropriate technical and organisational measures to protect your information from unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encryption: Our website uses SSL (Secure Sockets Layer) encryption to protect data transmitted between your browser and our server.
- Access Controls: Restricting access to personal data to only those employees, agents, contractors, and other third parties who have a legitimate business need to know.
- Secure Servers: Storing data on secure servers with robust security protocols.
- Regular Audits: Periodically reviewing our security practices to ensure they remain effective.
While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
6. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
7. Your Data Protection Rights (GDPR Specific)
Under GDPR, you have several important rights regarding your personal data:
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
- Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
- Right to Object: You have the right to object to our processing of your personal data, particularly where we are relying on a legitimate interest as the lawful basis.
- Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.
- Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. Their website is www.ico.org.uk.
To exercise any of these rights, please contact us using the details in Section 11.
8. Cookies Policy
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand where our visitors are coming from.
- What are Cookies? Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.
- How We Use Them: We use cookies for:
- Essential Website Functionality: To enable core features like navigation and access to secure areas.
- Analytics: To collect information about how visitors use our website, helping us to improve its performance and design.
- Functionality: To remember your preferences and choices (e.g., language settings).
- Marketing (if applicable): To deliver more relevant advertisements to you.
- Managing Cookies: You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please note that disabling cookies may prevent you from taking full advantage of the website. We also employ a cookie consent banner to allow you to manage your preferences.
9. Third-Party Links
Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page, and the “Last Updated” date at the top of this policy will be revised. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
11. Contact Us
If you have any questions about this Privacy Policy or our data protection practices, please contact us:
J and L D Hayes Limited t/a Rivelin Care Home
Address: Rivelin Care Home, 15-21 Albert Road, Cleethorpes – DN35 8LX
Email: info@rivelincarehome.com
Phone: 01472 692132